Allbirds, while having a great mission in creating sustainable footwear, needed to find their place in fashion, and what better place to start than in the fashion capital of New York City. During Fashion Week, Mother Nature's Fashion Debut will take place in Central Park. It would focus on sustainable apparel and appeal to all the fashionistas, Allbirds will provide footwear to all models. Along with posters, social media posts, and merch, Allbirds will emphasize the importance of sustainable apparel while also looking glamorous.