GWJ Granite
Brand IdentityGWJ Granite sought a refreshed, elevated brand identity that balances sophistication with a grounded, natural sensibility. The color palette draws inspiration from the organic hues found in their stonework, creating a harmonious visual system that feels both elegant and sophiticated. Lapture introduces a human, handcrafted character through its subtly imperfect angles—echoing the natural materials at the core of their craft—while Sweet Sans Pro provides a clean, refined counterbalance, enhancing clarity and elevating the overall tone.
Primary logo
Alternate logo & brand mark
Business card
Feather Flags
Polo with embroidered logo
Employee t-shirts with logo and contact info
Hoodie with logo and contact info